Second Nature Fitness
Project: Logo for personal trainer
Skills: Adobe Illustrator
When personal trainer Tyler Welch approached me to do a logo, his idea was pretty simple: make a logo that conveys the ideals of of old school Physical Culture style fitness. We went through a bunch of concepts, including Steampunk, Ancient Rome and Russian Constructivism, but eventually found that a more modern look just felt more professional. And so the “kettlebell fruit” logo was born.