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Triumvirate - logo thumbnail
Triumvirate - non-picked logo thumbnail

Triumvirate Pictures

Project: Logo for film company Triumvirate Pictures
Skills: Adobe Illustrator

tri·um·vi·rate (trahy-uhm-ver-it, -vuh-reyt) noun
1. Roman History: The office or magistracy of a triumvir.
2. A government of three officers or magistrates functioning jointly.
3. Nashville film company in need of a logo.

By the time they came to me, Triumvirate had been through about 300 rough logos with another designer. While all of those were perfectly respectable logos, none of them resonated with the company. On the one hand, those logos kept me from doing anything with crowns, Roman imagery or threes. On the other hand, what the heck do you do after that?

You draw a stylized picture of your eye, and present it with “yeah, there’s no concept there…I just thought it looked nice.”

And then the company chooses that logo. (The second image is a version that wasn’t chosen, but I liked it enough to keep it around.)

Categories: Branding, Portfolio
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